Bhubaneswar,swa news : Vedanta Aluminium, India’s largest aluminium producer, marked International Youth Day by celebrating the passion, innovation, and transformative impact of its young workforce, who are shaping the future of manufacturing, sustainability, and technology at its operations in Odisha, Chhattisgarh, and Andhra Pradesh. With an average employee age of just 31 and 65% of its workforce under 35, Vedanta Aluminium is one of India’s youngest industrial employers. The company’s commitment to youth is reflected in its hiring practices, with 93% of new recruits being fresh graduates or early-career professionals.
Through industry-first talent development initiatives, Vedanta Aluminium is equipping young professionals to take on transformative roles early in their careers, including:
- V-Campus: A year-long engagement programme for new joiners to build technical and leadership skills, featuring reverse mentoring and digital feedback loops.
- Role Model Campus Minds: Identifies high-potential Gen Z talent and places them in leadership tracks early in their careers.
- V-Aspire: A digital-first assessment initiative that evaluated over 3,000 employees, including AI-led interviews for 1,500+ participants.
- 3x3x3 Career Growth Framework: Accelerates leadership development by rotating employees across 3 roles, 3 locations, and 3-year stints to build versatile, future-ready professionals.
AI-powered learning platforms:To assess, upskill, and fast-track talent development, enabling employees to lead innovation through personalized, tech-driven learning journeys.
Highlighting the role of the young workforce in the company, Rajiv Kumar, CEO, Vedanta Aluminium, said: “At Vedanta Aluminium, our young workforce is the driving force behind our transformation. From pioneering green aluminium solutions to deploying AI and digital technologies at scale, our talent is reshaping manufacturing for a sustainable and self-reliant India. They bring fresh perspectives, digital fluency, and a deep sense of purpose that’s reshaping how we operate and innovate. They are the changemakers behind Vedanta 2.0, whose efforts will certainly position aluminium as the ‘Metal of the Future’.”
Empowered by cutting-edge technology, sustainability goals, and a mission of contributing to nation-building, Vedanta Aluminium’s young talent is driving transformation from low-carbon green aluminium production to redefining manufacturing through AI and IIoT-powered operations. Newly minted engineers are optimising processes via AI Command Centres and digital twin technologies, while innovation sprints led by young teams now account for 60% of the company’s AI/ML breakthroughs.
Vedanta Aluminium also has a proven track record of producing industry leaders, with many top executives and CFOs across India’s leading companies starting their careers here. Employees often begin in one function and rise to prominence in entirely different areas, becoming the go-toexperts in their chosen domains. This culture of disruptive yet inclusive growth aligns Vedanta’s rich legacy with the purpose-driven mindset of younger generations, embedding impact into every role.
Beyond internal training, the Vedanta’s impact extends deep into communities through initiatives such as Project Panchhi, which employs female youth from underserved regions in core operations after taking care of their higher education, and Nand Ghar, which has transformed Anganwadis into modernised centres for women and children across India. In Lanjigarh, Odisha, Vedanta’s flagship Sports Training Initiative has been nurturing young archers from the Kalahandi district, enabling them to pursue their sporting ambitions. The company also established the DAV Vedanta International School, Kalahandi’s first English-medium school, ensuring children from the region have access to the best educational facilities.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.42 million tonnes in FY25. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
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