Pioneering Innovation in Odisha’s Concrete Industry

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Milan Mishra

Milan Mishra stands as a transformative figure in Odisha’s construction landscape. As the Marketing Director of Duramix Concrete India Private Limited, he has been instrumental in reshaping the ready-mix con- crete sector through innovation, strategic vision, and a commit- ment to quality.
Before founding Duramix in 2020, Milan accumulated over 12 years of experience in the ready- mix concrete industry. His tenure at renowned companies such as Lafarge, RMC India, Nuvoco, and RDC Concrete provided him with a comprehensive understanding of the sector’s challenges and op- portunities. This extensive back- ground laid the foundation for his entrepreneurial journey.
The inception of Duramix was driven by Milan’s desire to intro- duce innovation and quality into the ready-mix concrete industry. Recognizing the niche market in Odisha, he, along with his partners, established Duramix to address the growing demand for high-quality concrete solu- tions. Their combined expertise in construction and mechanical engineering enabled them to offer specialized services in concrete technology and pumping solutions.
The journey was not without its challenges. In the initial stages, Duramix faced difficulties in acquiring clients. However, their breakthrough came with a signifi- cant project from Bharat Biotech, which tested their capabilities and marked a turning point for the company. Subsequently, Duramix secured the prestigious Kalinga Stadium Extension Project, fur- ther solidifying its reputation in the industry.
Under Milan’s leadership, Duramix has embraced techno- logical advancements to enhance its operations. The establishment of Odisha’s first 120 cubic meter capacity plant in Jatni, equipped with modern facilities such as temperature control and automat- ed dosing systems, exemplifies the company’s commitment to innovation. These innovations have set new industry standards for quality and consistency. Duramix’s approach extends beyond business success; it encompasses social responsibility. The company emphasizes cohesive development by training underrepresented new entrants into the market, fostering a skilled workforce. Additionally, Duramix strives for gender equal- ity, aiming to have 35% women in their team, thereby promot- ing inclusivity in a traditionally male-dominated industry.
Looking ahead, Milan envisions Duramix playing a pivotal role in Odisha’s infrastructural devel- opment. With the state’s growing appeal for global investments and the government’s initiatives to promote high-rise buildings, Duramix is poised to meet the increasing demand for quality concrete solutions.
Milan Mishra’s journey from an industry professional to a vision- ary entrepreneur underscores the impact of leadership, innovation, and dedication. Through Dura- mix, he has not only contributed to the construction sector but has also set benchmarks for quality, sustainability, and inclusivity. His story serves as an inspiration for aspiring entrepreneurs and profes- sionals in the industry.

MD of Duramix Concrete India Private Limited

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