Bhubaneswar, swa news : Vedanta Aluminium, India’s largest producer of aluminium,observed Rath Yatra 2025 with a series of spiritual and cultural celebrations across Odisha that reached out to more than 5 lakh devotees. This reinforced the company’s commitment to honouring and celebrating the rich culture and heritage of the state, by taking an active role in observing key festivals and preserving traditional artforms.Several events were organised in Puri and at Vedanta’s townships at Jharsuguda and Lanjigarh.
At Puri, Vedanta Aluminium continued its annual tradition of service during the mega celebrations. The company deployed a 50-member volunteer team to set up an Arnna Chatra (community kitchen) near the Lord Jagannath Temple, providing hot and nutritious meals and water to over two lakh devotees. In addition, sandalwood and camphor-infused waterhelpedkeep the devotees comfortable and refreshed during their visit to the festival. The company concluded the celebrations by organising a Mahaprasad and Bhajan Sandhya during the Bahuda Yatra.
Continuing its years-long tradition, Vedanta Aluminium once again organised Rath Yatra celebrations within its employee townships in Jharsuguda – which features a large temple dedicated to Lord Jagannath, spanning a vast 19,500 square feet – and in Lanjigarh. In both places, hundreds of employees, family members and business partners gathered on the opening day of the festival to pull the chariots carrying the three deitiesbuilt by traditional artisans from Puri.
Vedanta also hosted a series of competitions and cultural performance by residents and family members. In Jharsuguda, the cultural celebrations culminated in a night theatre performance on the theme ‘Devta ki Daya ka Rath Yatra’. Prizes were awarded for the various drawing, singing, waste-to-wealth sculpture and fancy-dress competitions themed on Rath Yatra, organised among the township residents during the week-long celebrations. The following day saw the Bahuda Yatra and Niladri Bije, marking the end of the festival this year. In addition, an Odissi dance competition was organised by the team at Lanjigarh.
Sharing his views,Rajiv Kumar,Chief Executive Officer, Vedanta Aluminium said: “At Vedanta Aluminium, we believe in nurturing the rich cultural fabric that binds our communities together. Our Rath Yatra celebrations and service initiatives reflectour deep-rooted reverence for celebrating and preserving Odia culture.”
Sunil Gupta, Chief Operating Officer, Vedanta Aluminium, added, “It is heartening to see our employees, families, and business partners come together in devotion and joy, celebrating Odisha’s heritage with such enthusiasm. Through our spiritual observances and festival support services, we are honoured to once again contribute meaningfully to this sacred festival.”
The Rath Yatra is among the most significant festivals in Odisha, drawing millions of devotees and visitors every year to the Lord Jagannath temple in Puri, where the three sibling deities, Lord Jagannath, Lord Balabhadra and Devi Subhadra are escorted in a grand procession to their maternal aunt’s abode. Reflecting the cultural importance of the festival, smaller recreations of this ritual are organised worldwide, as an occasion for joy and spiritual fervour.
Celebrating Odisha’s rich culture is also reflected in the developmental initiatives undertaken by Vedanta Aluminium. The company has undertaken several measures to preserve and promote traditional artforms such as Dhokra and Saura Art, and this year launched VedMurtika, an initiative to support thetraditional craft of making terracotta sculptures.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.42 million tonnes in FY25. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2ndin the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
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