Bhubaneswar,swa news : For decades, India’s fintech and financial technology careers have been associated with metro cities such as Bengaluru, Hyderabad, and Pune. However, a quiet transformation is underway in Bhubaneswar, where a new generation of engineers is building advanced banking and payment infrastructure without leaving their home state.
Odisha is home to over 276 engineering colleges and produces thousands of graduates every year. Yet, a significant portion of young professionals traditionally migrate to other states in search of technology roles. This long-standing pattern is now beginning to shift as fintech and digital infrastructure companies establish deep engineering capabilities within the state.
One such example is iServeU, a Bhubaneswar-based fintech firm founded in 2016 during the early phase of India’s digital payments expansion. Over the past nine years, the company has invested in building specialised expertise in complex financial technologies, including payment switching, card lifecycle management, EMV standards, ISO 8583 protocols, and embedded banking systems.
Today, teams based in Bhubaneswar are contributing to financial infrastructure used by banks and enterprises across India and international markets. This shift highlights how tier-two cities are increasingly playing a larger role in India’s digital economy, not only as delivery centres but also as hubs of deep product and platform engineering.
The rise of such companies reflects a broader change in India’s innovation landscape – where access to digital infrastructure, cloud technologies, and specialised training is enabling high-value fintech careers to grow outside traditional metro clusters.
As financial inclusion and digital payments continue to expand nationwide, Bhubaneswar’s growing fintech ecosystem signals how regional talent pools can help power the next phase of India’s banking and payments transformation.
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