Vedanta Aluminium Launches “Badhte Bharat Ki Pehchaan” Campaign

Bhubaneswar,swa news : Vedanta Aluminium, India’s largest producer of aluminium, unveiled its Independence Day campaign titled “Badhte Bharat Ki Pehchaan”, celebrating the nation’s journey towards self-reliance, innovation, and inclusive growth. The campaign highlights how Vedanta Aluminium is powering transformation across sectors critical to a resurgent India such as electric mobility, renewable energy, aerospace and defence, and infrastructure. The campaign positionsaluminium as a crucial contributor to the vision of Viksit Bharat@2047.

The campaign unfolded in phases, beginning with several visually striking teasers that showcased India’s progress while keeping the driving force under wraps, building curiosity and anticipation. This was followed by a powerful digital film that unveiled Vedanta Aluminium as the backbone of India’s advancement, portraying how the metal powers EVs, solar panels, defence systems, and smart infrastructure. The film concluded with the resonant message, “Hum hai Vedanta Aluminium. Hum Badhte Bharat ki Pehchaan hain.”

Commenting on the company’s spirit this Independence Day, Rajiv Kumar, CEO, Vedanta Aluminium said, “This year’s Independence Day theme, ‘Naya Bharat’, reflects a reality in the making, driven by innovation, resilience, and self-reliance. At Vedanta Aluminium, we are proud to be at the heart of this transformation, enabling the nation’s progress through ‘the metal of the future’ that powers everything from clean energy to cutting-edge infrastructure.We power the industries that shape a sustainable and resilient India. ‘Badhte Bharat Ki Pehchaan’ is our tribute to the spirit of a resurgent Indiaand to every individual and industry building its future with purpose and pride.”

Further amplifying the spirit of collective progress, Vedanta Aluminium also launched an employee-led activation, where its people celebrated the campaign on social media by sharing selfies along with the campaign line, showcasing themselves as the real faces behind India’s industrial progress. To sustain momentum, an ongoing snippet series is spotlighting Vedanta Aluminium’s contributions to sectors like EV manufacturing, solar energy, and defence alloys, while employee participation continues to highlight how the company is enabling Aatmanirbhar Bharat.