Botosmooth Hair Botox by Godrej Professional Launched across

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Bhubaneswar, : Godrej Professional, a professional hair brand with products in hair
care, colour, styling, and keratin from Godrej Consumer Products Limited (GCPL), introduced its new
hair Botox treatment – Botosmooth that is available across popular salons in Odisha. With this
launch, the brand also initiated workshops and training programs to provide the salon professionals
with an in-depth understanding about this treatment. This launch not only marks the brand’s
commitment to introducing innovative treatments but also signifies its dedication to upgrading
professionals with the latest in the industry. 
Botosmooth by Godrej Professional is a revolutionary treatment that restores and revitalises all
types of hair. Zero use of formaldehyde is the highlight of the treatment, making it a safer option
compared to others. Even without formaldehyde, it renders hair extremely soft, frizz-free, and
reconstructs it into naturally straight-looking hair that lasts up to 30-60 washes. Botosmooth,
enriched with a blend of nourishing Nutri oils including Argan oil, Grape seed oil, Coconut oil,
Sunflower oil, and Shea Butter, promises to revolutionize hair care routines, setting a new standard
of excellence and empowering individuals to embrace their best hair every day. 
Commenting on the launch of Botosmooth in Odisha, Abhinav Grandhi, General Manager, Godrej
Consumer Products Ltd (GCPL), said, “We already have an established presence in the professional
hair care category and expertise in haircare and colour, this makes us enter the next category which
is hair Botox treatment. Botosmooth is a superior formulation that is free from formaldehyde that
gives a smooth, long lasting, and fizz-free hair. Revolutionary products like Botosmooth enhance the
salon experience for clients and foster business growth opportunities for salon owners.”  
Amidst the array of hair treatments promising one-time solutions for manageable locks like
Botosmooth, claim to be safe and offer enduring results for your hair. But not all the treatments live
up to their promises, which ends up resulting in hair fall, hair thinning or scalp allergies. Shailesh
Moolya, National Technical Head, Godrej Professional, hailed Botosmooth as a milestone in hair
care innovation, stating, “Gone are the days of grappling with styling tools or battling unruly locks.
Enriched with Shea Butter & Nutri oils like argan oil, grape seed oil, coconut oil, sunflower oil,
Botosmooth offers a transformative solution that suits all hair types. With this Formaldehyde free
formula, you can bid adieu to frizzy, dry hair that needs frequent washing and say hello to frizz-free,
smooth, shiny, straight hair. We recommend our Godrej Professional Keracare hair care products
such as shampoo, conditioner, hair mask and oil, for home care to maintain the results.”   
Maintaining healthy hair from the sun’s rays is crucial as your strands deserve essential proteins and
shield from excessive heat exposure. Opting for a one-time solution is a game-changer for women
everywhere, offering the promise of effortlessly chic hair that enhances confidence and simplifies
your daily routine.

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